The Mandrake pulsates with creativity, passion, and expression and in February, ‘scentual’ delight too, as perfumier to the stars Azzi Glasser launched the hotel’s 2019 Artist in Residence programme. Founder of the ‘Perfurmer’s Story’ Azzi Glaser, the award-winning perfume designer, is the queen of bespoke perfume and perfumier to Hollywood’s A-list. The nose behind many ground-breaking fragrances for the world’s top fashion designers, beauty brands, Hollywood actors, musicians and artists. Azzi’s level of creativity brings a bespoke and unique quality to all her creations and she holds an iconic client portfolio including bespoke perfumes for movie stars such as Helena Bonham Carter, Jude Law, Kylie Minogue, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp.
The Mandrake's guests and visitors had the opportunity to experience, exclusively at the hotel, exactly what it was like to step into Azzi’s perfumer’s atelier. This is the experience that actors, singers and seek out when they want their essence captured in a perfume bottle. Scent can make the greatest impact on others and is a true form of personal expression and thanks to Azzi’s magical ability to read a person and custom design the scent that expresses them, her services are highly-sought out by the lovers of all things ‘scent-ual!’ In Orlando Bloom’s words ‘A scent can magically transport one back to memorable moments in time; moments that define us. The uniquely crafted scents by Azzi are precious time-capsules that can make every moment memorable.’ Azzi’s approach to creating a person’s own signature fragrance is a once in a lifetime opportunity. The finished product is a valuable treasure, capturing their personality and style, composed of handpicked, rare ingredients around the world, like a DNA print, it is a gift that can be handed down from generation to generation.
Azzi’s residency at The Mandrake included:
● Create your Love Potion: Azzi were offered guest workshops to create their own fragrances of scented body wash or lotion with personalised packaging (usually priced at £2,500), which were free of charge for in-house guests of the hotel. ● Fragrance styling: Hotel guests were ‘fragrance styled’ by Azzi in The Mandrake’s Perfume Atelier, using her collection of bespoke scents (usually priced at £2,500) - the perfect Valentine’s gift for loved ones. ● Hotel guest gifting: All hotel guests received a small welcome gift of Azzi’s fragrance.
Scent for Sensuality – Expert Q&A with Alan Carr & Azzi Glasser To celebrate this launch, we hosted an intimate expert Q&A session with Alan Carr & Azzi. Taking place in our theatre, Azzi covered why scent is such a powerful sense, how to evoke emotion using different smells, as well as how you can alchemise memory.